Our Story

Why Suvarna?

Suvarna was established in 1999, born out of a passion for all things healthy, natural, and organic.

Suvarna means good complexion, and we believe that by using products that are healthy for you, your complexion and hair will be radiant - from the inside out.

What Makes Us Different?

Natural beauty is now a mainstream trend, but it is often tricky to weed out which brands and products are truly natural.

Every product on Suvarna is made only with ingredients of natural origin.

We don’t make up our own ‘clean beauty’ labels. The brands we sell at Suvarna have natural or organic certifications from NaTrue, Cosmos or equivalent. 

In a few instances, we allow smaller brands where our expert team determines the formulations would pass natural or organic certification standards.

Well researched, we also make sure products on Suvarna genuinely perform.

You can read more in our Clean Beauty Guarantee here.

 

Passionate About Sharing Our Knowledge

Over the years Suvarna has become the destination for natural hair dye advice.
Our Hair Care Help Centre is filled with articles on how to maintain, enhance and colour your hair - all without the use of silicones, PPD, PTD or ammonia. 

We want everyone to share in our love for natural products!  Our Insider Info news blog guides you through trends in make-up and skin care, the latest hair colour trends, and any common issues you may face.

With best wishes,

The Suvarna team of Abi, Becca, Kirsty and Rosie