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Privacy Policy

We, It's Pure Organics Limited, trading as ‘Suvarna’, use your personal data to provide our organic skin care, hair care and makeup to you for your online, telephone or in-store orders. We have described how we collect, store and use your data in this Privacy Policy. We take seriously our responsibilities to look after your data and we are committed to protecting your privacy. There are steps you can take to control what we do with your data and we have explained those steps in this Privacy Policy.

When we talk about data and personal data in this Privacy Policy, we mean personal data which  identify you or which could be used to identify you such as your name and contact details. It may also include information about how you use our website.

 1) Who is responsible for your data

It's Pure Organics Limited is responsible for your data. Our registered address is Spinners, Lackford, Suffolk, IP28 6HW. We are registered as a company in England and Wales under company number 7545327. We are the data controller of the data which we collect from you, and as such we control the ways your personal data are collected and the purposes for which your personal data are used.

Depending on how you use our services and our websites, we might collect the following kinds of information about you:

Your name and contact details

(email address, telephone number, address)

When you create an account with us

When you place an order

When you enter a competition

When you fill in forms on our website

The products in your order

When you place an order

The products on your wishlist

When you place an item on your wishlist

Information about your membership of our Rewards Programme

When you join the Rewards Programme and earn and spend points

More sensitive information about you and about your health

(see information below about ‘Sensitive personal data’)

If you explain to us in writing about certain allergies or health conditions

Communication we have with you

(emails, letters, telephone calls, messages to our online chat service, messages sent to us through our social media platforms, feedback)

When you get in touch with us

When you respond to our requests for feedback

Information about you, your location and how you use our website

See more information below under the heading ‘How we use your data to personalise the service we offer you’

When you accept our cookies placed on your device

When you update your account information

When you open our marketing emails

When you click on our banner adverts

When you fill in forms on our website

When you get in touch with us

When you respond to our requests for feedback

When you opt in to receiving messages from us

Payment card details

We use PayPal to collect/process transaction information and you can view their privacy policy at https://www.paypal.com/webapps/mpp/ua/privacy-full

If paying by telephone, your card details are never recorded or held by us and are processed by Paypal’s secure facility.

When facilitating payment by card

 

2) Sensitive personal data

Certain kinds of personal data, such as data about your racial or ethnic origin, your physical or mental health, or your religious beliefs, are special categories of personal data which by law require additional protection. We try to limit the circumstances in which we collect sensitive personal data of this kind, but we do collect it if you email us explaining specific concerns, for example:

  • i) Allergies or other medical issues that may help us guide you to the best choice of products.
  • ii) Religious beliefs that prohibit the use of any particular ingredients.

We will use this data solely to advise you on products that may be suitable for you. We will not use sensitive personal data for future marketing purposes.

 

3) How we use your personal data

We can only use your personal data if we have a proper reason for doing so. According to the law, we can only use your data for one or more of these reasons:

  • i) To fulfil a contract we have with you, or
  • ii) If we have a legal duty to use your data for a particular reason, or
  • iii) When you consent to it, or
  • iv) When it is in our legitimate interests.

Legitimate interests are our business or commercial reasons for using your data, but even so, we will not unfairly put our legitimate interests above what is best for you.

In the table below, we have set out the different ways in which we use your personal data and the reasons we rely on for using that data.

If we rely on our legitimate interests for using your personal data, we will explain that to you.

What we use your personal data for

Legal grounds for using it

Our legitimate interests

  • To provide your orders to you.
  • Communicating with you and to send you information about your order. 
  • Fulfilling contracts
  • Our legitimate interests
  • With your consent
  • Keeping our records up to date, working out which of our products may interest you.
  • Developing products and what we charge for them.
  • Identifying or defining types of customers for new products.
  • Being efficient about how we fulfil our contracts, provide our services and fulfil our legal duties.
  • To communicate with you and manage our relationship with you.
  • To personalise and improve your customer experience.
  • To inform you about our news and offers that we think you might be interested in.

(See more detail below under the heading ‘How we use your data to personalise the service we offer you’)

  • Fulfilling contracts
  • Our legitimate interests
  • With your consent
  • Keeping our records up to date, working out which of our products may interest you.
  • Developing products and what we charge for them.
  • Identifying or defining types of customers for new products.
  • Being efficient about how we fulfil our contracts, provide our services and fulfil our legal duties.

 

  • To respond to any complaints and to seek to resolve them.

 

  • Fulfilling contracts
  • Our legitimate interests

 

  • Being efficient about how we fulfil our contracts, provide our services and fulfil our legal duties
  • Identifying ways to improve the way we deliver services to our customers.
  • To run our business in an efficient and proper way
  • To fulfil our administrative purposes including accounting, billing and audit.
  • To improve our services.
  • To manage how we work with other companies that provide goods and services to us and our customers.
  • To protect our business interests.
  • Fulfilling contracts
  • Our legitimate interests
  • Our legal duty

 

  • Being efficient about how we fulfil our contracts, provide our services and fulfil our legal duties.
  • Identifying ways to improve the way we deliver services to our customers.

 

  • To develop and manage our brand, products and services.
  • To test new products.

 

  • Fulfilling contracts
  • Our legitimate interests
  • Our legal duty

 

  • Being efficient about how we fulfil our contracts, provide our goods and services and fulfil our legal duties.
  • Identifying ways to improve the way we deliver products and services to our customers.

 

4) How we use your data to personalise the service we offer you

We use the data we collect about you from different sources and touch points to try to understand more about you and your preferences, so that we can personalise the service we offer to you. We use information collected from the orders you have placed and from cookies. Cookies are small pieces of information stored on your device by the web browser of your device. We use cookies placed on your devices to collect data about your use of our websites and on-board entertainment system. We also use data from third parties (see ‘Sharing your data’ below). We use the information from these different sources in the following ways:

  • i) to help us communicate with you. We use information about where you are, for example, to provide content in the most appropriate language
  • ii) to identify you when you access our websites from different devices
  • iii) to identify your likes and dislike. We look at which of our website pages you visit most to understand what you are most interested in.
  • iv) to help you complete a purchase. If you are in the process of placing an order but you leave the checkout path before your order is finalised, we may with your consent contact you to help you to finalise your order.

For more information about cookies and how you can manage cookies and remove them, please refer to our Cookies Policy.

5) Marketing: How to manage the marketing messages you receive 

We may send you marketing communications by email if you have indicated that you are happy to receive such emails [or if you have placed an order with us and you have not told us that you no longer wish to receive marketing emails]. Our marketing communications include information about our new and existing products, special offers we think you might like and articles or news which we think might interest you.

You can opt out of receiving marketing emails at any time by clicking on the unsubscribe link which we include in all our marketing emails.

Please note that if you tell us that you do not wish to receive marketing emails, you will still receive service emails which are necessary for example to confirm your order or to update you on the status of your parcel delivery. We will use the contact details you give us when you place your order (either your mobile telephone number, your email address or both). This is so that we can perform the contract we have with you. 

Please note that if you ask us to stop sending marketing emails, we will keep a note of your personal information and your request so that we can make sure you are excluded from the emails when they are sent out.

6) How long we keep your data

We keep your data only for as long as we need it. How long we need data depends on what we are using it for, whether that is to provide your order to you, for our own legitimate interests (described above) or so that we can comply with the law.

We will actively review the information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymise it.

7) How we protect your data

We protect your personal data against unauthorised access, unlawful use, accidental loss, corruption or destruction.

We use technical measures such as encryption and password protection to protect your data and the systems they are held in. We also use operational measures to protect the data, for example by limiting the number of people who have access to the databases in which information is held.

We keep these security measures under review and refer to industry security standards to keep up to date with current best practice.

8) Sharing your data

We share some of your personal data with, or obtain personal data from, the following categories of third parties:

  • Government authorities such as Trading Standards: We sometimes have to provide your personal data to trading standards to illustrate compliance with our legal and regulatory obligations.
  • Suppliers who provide services to us: For example, we will share your data with the company which delivers your parcel. We will make sure that our suppliers respect your personal data and comply with data protection laws.
  • Data analytics companies and advertisers: Depending on your cookies settings we may share a limited and pseudonymised (or partially anonymised) version of your data with other advertisers, or add to your data other information which we have received from third party advertisers. For more information about this process, please see our Cookies Policy.
  • Your credit and debit card information: In order to process payments and prevent and detect fraud, we process payment card data through our payment card and fraud management services providers.

9) Sending data outside of the European Economic Area

We will only send data outside of the European Economic Area (‘EEA’) to work with our agents who we use to deliver services to you or to comply with a legal duty. If we do transfer data outside the EEA, we will make sure that it is protected in the same way as if it were being used in the EEA.

10) Your rights

You are entitled to see copies of all personal data held by us and to amend, correct or delete such data. You can also limit, restrict or object to the processing of your data.

If you gave us your consent to use your data, e.g. so that we can send you marketing emails, you can withdraw your consent. Information about how to stop receiving marketing communications is set out above under the heading ‘Marketing: How to manage the marketing messages you receive’. Please note that even if you withdraw your consent, we can still rely on the consent you gave as the lawful basis for processing your data before you withdrew your consent.

You can object to our use of your data where we rely on our legitimate interests to do so. We explained the legitimate interests we rely in the table above under the heading ‘How we use your personal data’.

To raise any objections or to exercise any of your rights, you can send an email to us at itspure.suvarna@gmail.com or you can write to us at Data Protection, It's Pure Organics Limited, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF.

When you get in touch, we will come back to you as soon as possible and where possible within one month. If your request is more complicated, it may take a little longer to come back to you but we will come back to you within two months of your request. There is no charge for most requests, but if you ask us to provide a significant about of data for example we may ask you to pay a reasonable admin fee. We may also ask you to verify your identity before we provide any information to you.

If we decide to change this privacy policy, the changes will be posted on this page.

11) Complaints

If you have any complaints concerning our processing of your personal data please email us at itspure.suvarna@gmail.com or you can write to us at Data Protection, It’s Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF.

Please note that you have the right to lodge a complaint with the supervisory authority which is responsible for the protection of personal data in the country where you live or work, or in which you think a breach of data protection laws might have taken place.

Customers in the UK can contact the Information Commissioner’s Office by telephone on 0303 123 1113, or by using the live chat service which is available through the Information Commissioner’s website www.ico.org.uk.

12) Contact Us

You can write to us at Data Protection, It's Pure Organics Limited, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF or you can send an email to us at itspure.suvarna@gmail.com.

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