Initally this colour was almost black. I put it on fine dark hair for 1hr. 15 mins. I did not like the colour it was dark and heavy, however it did cover my grey roots. After three weeks a warm golden colour shone through which is now a lovely colour. I like it, perhaps the chestnut colour next time as it is not so dark initially. My hair is healthy and glossy.
If you have grey roots and already dyed hair on the length it is best just to put the hair colour on the grey roots and not put it all over your hair. This avoids the colour going to dark on the length.
I have been using this product for over 12 months, I suddenly became allergic to hair dye. I tried every kind of colour. My hairdresser did not know what i could use, so i researched and came across this site. You have been a life saver, i love my hair and had i not been able to colour it.......disaster would have struck. Yes the produce is messy to use, but the results are great. I usually use the product every 4 weeks, but you could go longer. It is a bit smelly but once you have washed your hair a couple of times the smell disappears. For someone who is thinking what am i going to do, trust me, this product with work.
Well first of all I would like to say that I never write reviews. But Iíve been so impressed by this product that I felt I had to for all those that might be sceptical about purchasing this product, as I was 😏, I had been using those commercial hair dyes for the past 20 years and my hair kept falling out and getting thinner. I thought that I was just losing hair due to having one child after the next, ive always had pretty brown hair which I loved, so when my hair started thinning out it was a scary thing as any women could imagine. It wasnít until I started doing some research and found out how many different kinds of chemicals they put in that stuff. So I stopped using it, and to my surprise my hair stopped falling out and started to look healthier. My God!! Had I know, I would have stopped using it a long time ago. But along with that the grays started showing like never before, I didnít color my hair for about three months. When I found this product on line I couldnít believe it, I read all the reviews, but must admit was still sceptical about it, But I decided to give it a try, and I am soooio glad that I did. I left it on for about four hours due to my stubborn grays. I ordered the dark brown, and at first it came out black but with about two washes; itís a beautiful brown with slightly brown roots. I will definitely be purchasing more of this😊. No more chemicals on my beautiful brown hair. To the makers of Its Pure thank you so much!!! You are a God sent.
My hair is now white/grey in places. This natural dye mix gave a good, even cover. As it washed out in time the roots became a golden brown - which I quite liked. Used more frequently it gives continuous brown shade. Good product.