I have been using this product for over 12 months, I suddenly became allergic to hair dye. I tried every kind of colour. My hairdresser did not know what i could use, so i researched and came across this site. You have been a life saver, i love my hair and had i not been able to colour it.......disaster would have struck. Yes the produce is messy to use, but the results are great. I usually use the product every 4 weeks, but you could go longer. It is a bit smelly but once you have washed your hair a couple of times the smell disappears. For someone who is thinking what am i going to do, trust me, this product with work.
Well first of all I would like to say that I never write reviews. But Iíve been so impressed by this product that I felt I had to for all those that might be sceptical about purchasing this product, as I was 😏, I had been using those commercial hair dyes for the past 20 years and my hair kept falling out and getting thinner. I thought that I was just losing hair due to having one child after the next, ive always had pretty brown hair which I loved, so when my hair started thinning out it was a scary thing as any women could imagine. It wasnít until I started doing some research and found out how many different kinds of chemicals they put in that stuff. So I stopped using it, and to my surprise my hair stopped falling out and started to look healthier. My God!! Had I know, I would have stopped using it a long time ago. But along with that the grays started showing like never before, I didnít color my hair for about three months. When I found this product on line I couldnít believe it, I read all the reviews, but must admit was still sceptical about it, But I decided to give it a try, and I am soooio glad that I did. I left it on for about four hours due to my stubborn grays. I ordered the dark brown, and at first it came out black but with about two washes; itís a beautiful brown with slightly brown roots. I will definitely be purchasing more of this😊. No more chemicals on my beautiful brown hair. To the makers of Its Pure thank you so much!!! You are a God sent.
My hair is now white/grey in places. This natural dye mix gave a good, even cover. As it washed out in time the roots became a golden brown - which I quite liked. Used more frequently it gives continuous brown shade. Good product.
Used on mum who is almost all grey. Easy to mix and apply. Just did the roots and left for 2 hours. After wash the hair still looked light but in a few hours it got darker. Grey hair blends in well. Thank You Suvarna finally we have a product that is 100 % chemical free.
I bought the It's Pure henna hair dye in light brown to cover my greys. I have to say it needs 2 applications but that is my choice as I could get the dark brown! Wonderful product. So smooth to apply and easy to rinse off. Hair is in lovely condition after application. Would highly recommend.