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Its Pure Herbal Hair Colour Natural Brown

Our Price:  £10.95 
  (50 Reviews)


37 units

Stock Code:  E0620
Size:  110g
Certification:  Soil Association

This Natural Brown colour is suitable for darkening blonde to light brown hair and grey hair. It conditions your hair and enhances volume and shine. Every single ingredient is certified organic by the soil association. It contains no chemicals.

You also get full instructions, latex gloves and cap in the packet.

110g packet is enough for average shoulder length hair. If your hair is thick you will need more, or if it’s fine or layered you’ll need less.

Cassia auriculata (cassia) powder*,  indigofera tinctoria (indigo) powder*, lawsonia inermis (henna) powder*, cassia auriculata (cassia) powder*,  emblica officinalis (amla) powder*.   
* Denotes Certified Organic 

The likely colour outcome on different hair colours
This natural brown shade is a lighter brown than the Herbal Hair Colour Dark Brown and it is also a warmer colour.
The resulting colour outcome after using this hair colour does depend on the colour of your hair before using it, and the length of time you leave the paste on your hair.

If your hair is very light coloured blonde, very grey, or white to start with, the colour outcome may be any-thing from blonde to light brown. If you want to darken it further after one application, you can build up the colour by doing a second application. If your hair is very light coloured to start with it is also possible that the colour outcome may be warmer (i.e. slightly more auburn)

If your hair is dark blonde to start with, then this dye will probably darken it to light brown. If you hair is already light brown then this dye will probably darken it slightly.

If your hair is a salt-and-pepper mix, then you will get an average effect overall of the two colours. For ex-ample, if your hair is light brown and white to start with, then after dyeing, the white hair may be lighter than light brown, and the light brown hair may go a slightly darker brown.

The colour is affected by how long you leave the paste on
If you leave the paste on for a short time (like 45 minutes or 1 hour) the colour will be much lighter than if you leave it on for 2 or 3 hours.
If you leave the paste on for a shorter time it is also likely to be a warmer colour (i.e. with a slightly more au-burn tint). Leaving it on for a long time, like 2 or 3 hours, will usually make the colour a less warm and more cool-coloured brown.
Although we do our best to formulate this hair colour so that you get a good colour, we cannot guarantee the precise colour outcome. This is because everyone’s hair is different, both in terms of the initial hair colour and different hair chemistry, and will take the colour slightly differently.

The true colour takes a few hours to develop
When you first wash out the colour it will often not be the full depth of colour but it will gradually darken to its true colour

If you have used henna and indigo before you will understand that after washing it off your hair it takes time for the colour to oxidise on your hair.  It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.

The full instructions and tips are enclosed in the packet the following is an overview:

Mix the powder with warm water to a smooth paste that is the consistency of yogurt. Mix very well so that there are no lumps in the paste. Paste on to your hair in sections and leave on for 1.5 to 3 hours.  The longer you leave it the darker the colour will be.

If it is the first time you have used this hair colour we strongly recommend doing a strand test first before putting the dye all over your hair, because the colour can be different on different people’s hair. We also recommend waiting 24 hours after the strand test to see how the colour develops, because the colour oxidises over time and darkens.The likely colour outcome on different hair colours.

It is not advisable to lighten your hair with chemical bleach after using this hair colour.

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Customer Reviews
Average Rating (50 Reviews):  
Write a Review and share your opinions!

Itís pure organic hair dyes.
Friday, 8 November 2019  |  Jocelyne

Iíve recently switched to using the Natural Brown, after using the original but lengthy 2-step method of applying Its Pure natural henna, and then indigo paste in order to obtain a brown colour.
Iím about to travel abroad for several months and need a simpler way of covering my roots.
Ive used the first method for quite a few years and itís been good. However the downside to this process is that the colour tends to build up on the lengths and become too dark.
The natural brown is a softer colour for me and, although Iíve only done it a couple of times so far, Iím pleased with the result.
Iíll keep cutting the lengths as it grows until the dark colour has grown out!

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This review has not been appraised.

Its Pure Herbal Hair Colour Natural Brown
Tuesday, 5 November 2019  |  Linda

I'm afraid I had a problem with this product. When I had put it on my hair the fumes gave me a pain in my bronchial tubes. My husband and his friend were there and they both said they felt wheezy as well. They are both asthmatic. There were no warnings that people might be allergic to the fumes, only that skin might be allergic to it.

I had to leave it on for two hours instead of three, as it hurt my chest. It did improve the colour and condition of my hair afterwards, and made the colour more even. Before that it was a dull colour at the top and had the remains of a blonde dye on the ends that I had put on nine months before. My hair reacts very strongly to chemical dyes and retains them for months and months.

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1 of 1 people found this review helpful.

Lovely natural colour
Monday, 4 November 2019  |  Jo

The colour really is very natural. It's is very easy to apply with no fiddly bottle mixing-you just add water!! I love it and will definately buy again.

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This review has not been appraised.

almost there!
Wednesday, 25 September 2019  |  Celine

I love this product but I wish the plastic bag, gloves and hair cover could be recycled or I could get a refill of henna without these 3 items which I re-use each time anyway... thank you!

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This review has not been appraised.

natural brown hair colour
Friday, 30 August 2019  |  Lily

Initally this colour was almost black. I put it on fine dark hair for 1hr. 15 mins.
I did not like the colour it was dark and heavy, however it did cover my grey roots. After three weeks a warm golden colour shone through which is now a lovely colour. I like it, perhaps the chestnut colour next time as it is not so dark initially. My hair is healthy and glossy.

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1 of 1 people found this review helpful.


If you have grey roots and already dyed hair on the length it is best just to put the hair colour on the grey roots and not put it all over your hair. This avoids the colour going to dark on the length.

Quality item
Sunday, 14 July 2019  |  Dionne

Good quality easy to use

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This review has not been appraised.

Pure Herbal Hair Colour
Thursday, 6 June 2019  |  Lisa

I have been using this product for over 12 months, I suddenly became allergic to hair dye. I tried every kind of colour. My hairdresser did not know what i could use, so i researched and came across this site. You have been a life saver, i love my hair and had i not been able to colour it.......disaster would have struck. Yes the produce is messy to use, but the results are great. I usually use the product every 4 weeks, but you could go longer. It is a bit smelly but once you have washed your hair a couple of times the smell disappears. For someone who is thinking what am i going to do, trust me, this product with work.

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1 of 1 people found this review helpful.

Excellent product
Saturday, 30 March 2019  |  Tzveta

It's just what i needed! Thank you!

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This review has not been appraised.

Very good
Friday, 11 January 2019  |  James

Only needed a small amount (about a fifth of the amount) to do my hair- left it on for 2 hours and perfect.
Should last a long time but will definitely be buying again.

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This review has not been appraised.

Satisfied customer
Saturday, 22 December 2018  |  Steadystars

Well first of all I would like to say that I never write reviews. But Iíve been so impressed by this product that I felt I had to for all those that might be sceptical about purchasing this product, as I was 😏, I had been using those commercial hair dyes for the past 20 years and my hair kept falling out and getting thinner. I thought that I was just losing hair due to having one child after the next, ive always had pretty brown hair which I loved, so when my hair started thinning out it was a scary thing as any women could imagine. It wasnít until I started doing some research and found out how many different kinds of chemicals they put in that stuff. So I stopped using it, and to my surprise my hair stopped falling out and started to look healthier. My God!! Had I know, I would have stopped using it a long time ago. But along with that the grays started showing like never before, I didnít color my hair for about three months. When I found this product on line I couldnít believe it, I read all the reviews, but must admit was still sceptical about it, But I decided to give it a try, and I am soooio glad that I did. I left it on for about four hours due to my stubborn grays. I ordered the dark brown, and at first it came out black but with about two washes; itís a beautiful brown with slightly brown roots. I will definitely be purchasing more of this😊. No more chemicals on my beautiful brown hair. To the makers of Its Pure thank you so much!!! You are a God sent.

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8 of 8 people found this review helpful.

Read all 50 customer reviews...

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