Well first of all I would like to say that I never write reviews. But Iíve been so impressed by this product that I felt I had to for all those that might be sceptical about purchasing this product, as I was 😏, I had been using those commercial hair dyes for the past 20 years and my hair kept falling out and getting thinner. I thought that I was just losing hair due to having one child after the next, ive always had pretty brown hair which I loved, so when my hair started thinning out it was a scary thing as any women could imagine. It wasnít until I started doing some research and found out how many different kinds of chemicals they put in that stuff. So I stopped using it, and to my surprise my hair stopped falling out and started to look healthier. My God!! Had I know, I would have stopped using it a long time ago. But along with that the grays started showing like never before, I didnít color my hair for about three months. When I found this product on line I couldnít believe it, I read all the reviews, but must admit was still sceptical about it, But I decided to give it a try, and I am soooio glad that I did. I left it on for about four hours due to my stubborn grays. I ordered the dark brown, and at first it came out black but with about two washes; itís a beautiful brown with slightly brown roots. I will definitely be purchasing more of this😊. No more chemicals on my beautiful brown hair. To the makers of Its Pure thank you so much!!! You are a God sent.
My hair is now white/grey in places. This natural dye mix gave a good, even cover. As it washed out in time the roots became a golden brown - which I quite liked. Used more frequently it gives continuous brown shade. Good product.
Used on mum who is almost all grey. Easy to mix and apply. Just did the roots and left for 2 hours. After wash the hair still looked light but in a few hours it got darker. Grey hair blends in well. Thank You Suvarna finally we have a product that is 100 % chemical free.
I bought the It's Pure henna hair dye in light brown to cover my greys. I have to say it needs 2 applications but that is my choice as I could get the dark brown! Wonderful product. So smooth to apply and easy to rinse off. Hair is in lovely condition after application. Would highly recommend.
Usually use the henna and indigo mix but now I have too much build up of black I have just switched to the organics natural brown and needed to apply twice to cover the bright copper on my roots already still have a slight red hue but hoping to keep using this and gradually change to a lighter shade but good result so far