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Its Pure Herbal Hair Colour Chestnut

Its Pure Herbal Hair Colour Chestnut
Our Price:  £10.95 
  (26 Reviews)


8 units

Stock Code:  E0621
Size:  110g
Certification:  Soil Association

This Chestnut colour is suitable for colouring blonde to light brown hair and grey hair. It conditions your hair and enhances volume and shine. Every single ingredient is certified organic by the soil association. It contains no chemicals.

You also get full instructions, nitrile gloves and cap in the packet.

110g packet is enough for average shoulder length hair. If your hair is thick you will need more, or if it’s fine or layered you’ll need less.

The likely colour outcome on different hair colours
The resulting colour outcome after using this hair colour does depend on the colour of your hair before using it.

If your hair is very light coloured grey or white it may of an auburn colour. 

If you’re your hair is dark blonde to light brown it will be less auburn and more of a warm brown.

On medium brown hair the colour will less noticeable as on lighter hair colours (but if you have grey strands it should colour them with a highlight effect).

If your hair is a salt-and-pepper mix of light to medium brown and white, then you will get an average effect, with the white hair going more like auburn highlights and your brown hair being a richer brown.

If your hair is dark brown then this shade may not show up a strong colour or it may make it slightly darker and warmer.

The effect of the colour if you leave it on for longer:
On light coloured hair if you leave it on for a shorter time it will be more of auburn and if you leave it for a longer time it will tend to be less auburn and more brown.

If you want a deeper colour you can also build up the colour with a second application.

Although we do our best to formulate this hair colourant so that you get a good colour, we cannot guarantee the precise colour outcome. This is because everyone’s hair is different, both in terms of the initial hair colour and different hair chemistry, and will take the colour slightly differently.

The true colour takes a few hours to develop
When you first wash out the colour it will often not be the full depth of colour but it will gradually darken to its true colour

If you have used henna and indigo before you will understand that after washing it off your hair it takes time for the colour to oxidise on your hair.  It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.

The full instructions and tips are enclosed in the packet the following is an overview:

Mix the powder with warm water to a smooth paste that is the consistency of yogurt. Mix very well so that there are no lumps in the paste. Paste on to your hair in sections and leave on for 1.5 to 3 hours.  The longer you leave it the darker the colour will be.

If it is the first time you have used this hair colour we strongly recommend doing a strand test first before putting the dye all over your hair, because the colour can be different on different people’s hair. If you do not like the colour it could be difficult to remove it. We also recommend waiting 24 hours after the strand test to see how the colour develops, because the colour oxidises over time and darkens.

Indigofera tinctoria (indigo) powder*, lawsonia inermis (henna) powder*, cassia auriculata (cassia) powder*,  emblica officinalis (amla) powder*.  
* Denotes Certified Organic

It is not advisable to lighten your hair with chemical bleach after using this hair colour.

Customers Who Bought This Also Bought
Its Pure Herbal Hair Colour Natural Brown

Its Pure Herbal Hair Colour Natural Brown£10.95   £9.86

This Natural Brown colour is suitable for colouring blonde to light brown hair and grey hair. It is lighter and slightly warmer than the Its Pure Dark Brown.

It's Pure Organics Herbal Hair Colour Dark Brown

It's Pure Organics Herbal Hair Colour Dark Brown£10.95

100% organic hair dye powder suitable for darkening blonde to medium brown hair or grey hair.

It's Pure Herbal Hair Colour Very Dark Brown

It's Pure Herbal Hair Colour Very Dark Brown£10.95

Suitable for darkening blonde to medium brown hair, or grey hair.

Customer Reviews
Average Rating (26 Reviews):  
Write a Review and share your opinions!

In love
Thursday, 20 August 2020  |  Ira

I've been using henna over 3 decades now , but this one mixed with indigo tones down the rust red & dyes my hair beautifully chestnut with brassy strands inbetween . I also can feel that the other ingredients help with hairloss I was alarmed by a couple of months ago. The longer the dye is being left in the darker the result - happened once after 4 hours turning out earth coloured . 1.5 - 2 hours is enough for me to get the rich chestnut result.
I'm really pleased & happy to be able to have discovered this formulation on here . Thank you

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This review has not been appraised.

Beautiful color
Friday, 27 March 2020  |  Jacqueline

I started with light brown hair that had faded salon highlights. When using this product, I was worried about how the color would take. It turned out beautiful as the richer brown that I had hoped for with warm auburn highlights. Very happy.

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This review has not been appraised.

Real chestnut
Monday, 24 June 2019  |  Jennie

I had been using It's Pure Golden Blonde for a few years which had made a fantastic change to the salt and pepper grey which had settled in over the years, but I felt I needed a change so tried the Chestnut, and after the first day (which is always a bit scary until the colour settles down) I was thrilled. It goes so well with my freckles and blue eyes and according to a friend, has taken years off. I now have short hair and find that 1/4 cup of powder to half a cup of water is the right amount for me, and I apply it to damp hair because my hair is so thick and coarse. I leave it on for an hour. The best part is there are no nasty chemicals. Highly recommended.

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1 of 1 people found this review helpful.

Great grey coverage!
Friday, 16 March 2018  |  Louise

Really surprised at the ease of this product - it takes a really good mixing at first, but easy to apply, no horrible toxic smells that you would get from chemical dyes. I left it on for 1 1/2 hrs, really pleased with the grey coverage, the colour is coppery on my light brown and grey hair.....and the volume it gave my hair! Amazing! Fab product and will definitely use again!

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1 of 1 people found this review helpful.

Chestnut colour
Sunday, 12 March 2017  |  Faye


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This review has not been appraised.

Excellent results!!!
Monday, 23 May 2016  |  Sabira

Ordered it for my sister who has used it many times before
Makes you feel confident and gives you a natural look giving a good coverage
Easy to apply
Brilliant results every time
Would definitely recommend

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1 of 1 people found this review helpful.

Did not work for me...yet?
Sunday, 12 July 2015  |  Jeanne

I have dark Asian hair and left the product on for 2 hours during the first try. It washed almost completely out in the first "wash" (I do not use traditional shampoos, but rather natiral cleansers). I just tried letting it sit for twice as long, so still have yet to see these results.

The smell isn't offensive, similar to the smell of matcha green tea.. The product dries on your hair very stiff, so it takes some work getting it out.. I love that it's natural and teally am hoping it works, as I don't want to go back to using the harsh and dangerous alternatives.

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0 of 1 people found this review helpful.


On dark Asian hair this Chestnut shade would be too light for you unless you have grey hair that you want to colour. Your hair should not get very dry very and stiff during processing. If you use sufficient water in the paste and wear the plastic cap it should stay moist.

Good product
Monday, 4 May 2015  |  Julie

Grey isn't covered that well in chestnut, covers grey better in medium brown....better than the alternative...going grey!!!

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1 of 1 people found this review helpful.

Chestnut pure herbal hair colour
Tuesday, 31 March 2015  |  Helen

even coverage and natural looking colour. Had many compliments. Its more messy than conventional dyes but more importantly doesn't contain chemicals that people like me can be allergic to. It has a herbal smell which remained for a week because I cannot use perfumed products. Slight dye loss on washing hair initially. Overall very pleased.

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0 of 1 people found this review helpful.

Easy and the best!
Tuesday, 10 March 2015  |  MJ

I thought anything to do with henna would demand skills. In fact this is easier than any other hair colour I've used, and quicker all round. It mixes well, it doesn't drip. And when you know how long to leave it on in your case, you get a very natural-looking result. With my fine short hair (that had become mousey with scattered white), this is 30 mins only! It washes out easily, and a faint smell soon goes. The even better thing is that the hair seems to absorb the basic colour, so the white stays covered for ages, even if you can't be bothered to freshen the whole thing up! Am sticking with this range.

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4 of 4 people found this review helpful.

Read all 26 customer reviews...









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