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It's Pure Organics Herbal Hair Colour Dark Brown

It's Pure Organics Herbal Hair Colour Dark Brown
Our Price:  £10.95 
  (81 Reviews)


238 units

Stock Code:  E0610
Size:  110g
Certification:  Soil Association

This certified organic hair dye powder is suitable for darkening blonde to medium brown hair or grey hair. Every single ingredient is certified organic by the soil association. It contains no chemicals.

This 110g pack of hair colour powder is enough for average shoulder length hair. If your hair is thick you will need more, or if it’s fine or layered you’ll need less.

Full instructions, latex gloves and cap are included in the packet.

The likely colour outcome on different hair colours
The resulting colour outcome after using this hair colour does depend on the colour of your hair before using it.

If your hair is very light coloured grey or white it may be more of a light brown with one application but you can build up the colour with a second application.

If you’re your hair is light or medium brown then it will result in a dark brown.  

If your hair is already dark brown then it will darken it to an even darker brown.

If your hair is a salt-and-pepper mix of brown and white, then you will get an average effect, with the white hair going lighter brown and the dark hair going darker brown.

Although we do our best to formulate this hair dye so that you get a good colour, we cannot guarantee the precise colour outcome. This is because everyone’s hair is different, both in terms of the initial hair colour and different hair chemistry, and will take the colour slightly differently.

The true colour takes a few hours to develop
When you first wash out the colour it will often not be the full depth of colour but it will gradually darken to its true colour

If you have used henna and indigo before you will understand that after washing it off your hair it takes time for the colour to oxidise on your hair.  It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.

If the you have a lot of grey hair and it appears to be have a green tinge at first, don’t worry - this will fade gradually over a few hours or days, as the dye oxidises and the colour darkens.

The full instructions and tips are enclosed in the packet the following is an overview:

Mix the powder with warm water to a smooth paste that is the consistency of yogurt. Mix very well so that there are no lumps in the paste. Paste on to your hair in sections and leave on for 1.5 to 3 hours.  The longer you leave it the darker the colour will be.

Strand Testing
If it is the first time you have used this hair colour we strongly recommend doing a strand test first before putting the dye all over your hair, because the colour can be different on different people’s hair. We also recommend waiting 24 hours after the strand test to see how the colour develops, because the colour oxidises over time and darkens.

Ingredients: Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic embelica officinalis (amla) powder.



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This Natural Brown colour is suitable for colouring blonde to light brown hair and grey hair. It is lighter and slightly warmer than the Its Pure Dark Brown.

Its Pure Herbal Hair Colour Chestnut

Its Pure Herbal Hair Colour Chestnut£10.95   £9.85

This Chestnut colour is suitable for colouring blonde to light brown hair and grey hair. It is lighter and warmer than the Its Pure Dark Brown.

It's Pure Organics Herbal Hair Colour Dark Brown 8g Tester

It's Pure Organics Herbal Hair Colour Dark Brown 8g Tester£1.25

Organic Hair Colour Powder for colouring blonde to medium brown or grey hair. Tester size for strand testing and/or patch testing.

Customer Reviews
Average Rating (81 Reviews):  
Write a Review and share your opinions!

Newbie at colouring.
Wednesday, 26 July 2017  |  Deborah

Got this as I suffer with eczema on my scalp, heard this was the way forward now I'm starting to get the odd greys here and there. I read the reviews and seen people say it's messy, and I do agree with that completely. I got my husband to put mine on. It took a long time as my hair is waist length. I only left it on for two hours in the end, I was worried it would go black. The next day I could still see my greys coming through, but I think it's because I am new to this and was scared of leaving it on too long. I will try and leave it on the three hours next time. It did make me laugh that my husband was disgusted with the smell of the paste on my hair. It's quite potent! My hair was in a lovely condition the day after, very shiny. Just one thing I need to do is more practice with this, I'm sure I'll get it right next time.

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Natural Product
Monday, 24 July 2017  |  Grace

Excellent Product & Service

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Pure Organics Herbal Hair Colour Dark Brown
Thursday, 22 June 2017  |  Charlotte

Really brilliant, great colour, my greys are a really nice golden brown, looks like I've had high lights!
Left my hair in lovely condition.

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Absolutely amazing product. I have been searching for this for years!
Monday, 19 June 2017  |  Laura

Outstanding. I am allergic to regular hair dye, especially dark colours. This not only produced a beautiful colour, it made my hair thicker, shinier, and over all healthier looking. I will be a customer for life!

The only thing to note is if you do leave it on for the full three hours, it is very dark (which I wanted), so be sure to fully read the instructions.

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Best natural hair colour I've found
Tuesday, 23 May 2017  |  Lynne

As a cancer sufferer I do all I can to eliminate chemicals from my life - but hair colour has always been a problem and I've not had great success with 'herbal' colourants in the past. However, I've had fantastic results using Pure Organics Hair Colour - it coloured my hair in a very natural way, completely covering my grey roots. It does have a slight lingering smell but it's not unpleasant and I consider that a small price to pay. It has also significantly improved the condition of my hair! I couldn't be any happier and will be using this product from now on.

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First Timer
Thursday, 11 May 2017  |  Phillip

This is the best natural hair dye I have ever used. The resulting colour is very close to my natural hair and all the grey was covered very well. Only kept on for 1 1/2 hrs and it took very well. The hair was soft and shiny unlike many other henna products this is not drying at all. Application was very easy, again better than any other henna product I've ever used.

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Monday, 17 April 2017  |  Vanessa

After struggling with reactions to a number of chemicals in hair dye I purchased this with the hope it would not cause further problems. I am very pleased with the product would suggest over 90 mins to cover grey but excellent coverage will buy again

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Saturday, 25 March 2017  |  Frances

Easy to use, does a good job

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amazing hair dye
Friday, 24 March 2017  |  Marina

I have brown hair with about 50% grey. I have been using henna and indigo for many years now to dye my hair.

I normally apply henna separately, wash it out and then apply indigo. It took up to 5 hours and was a bit complicated but the results were amazing and all natural so I stuck with it. The colour was brown with subtle redish highlights where my grey was.

I had tried to mix the henna and indigo in one single application before but it did not work out very well.

Then I tried this dark brown ready mixed dye and the results were absolutely gorgeous. I meant to leave it on for shorter time but ended up leaving it for 3 hours. The colour was an even dark brown (no highlights) but it looked beautiful and I got many compliments on the colour. The greys got covered nicely.

My hair has been shiny and in an amazing condition ever since I have been using henna/indigo dyes. And I have been getting compliments on my hair ever since. I like this ready mix as it really simplifies the process into one single application and takes less time. I will try a shorter application time next time.

I always mix 2 tablespoons of pure argan oil in my mix to condition the hair and wrap everything up in cling film and then a towel. The hair will definitely be secured and not dry up under the clingfilm.

Very happy with this ready mixed hair dye and will definitely use again.

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3 of 3 people found this review helpful.

Monday, 13 March 2017  |  Penny

I really love this product. It is very reassuring that it is chemical free and looks so natural.

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Read all 81 customer reviews...

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