Followed the advice of a previous reviewer who entitled their comment "Persist". As it is my first time using an organic shampoo, the consistency and the fact it doesn't lather seems unfamiliar at first. Of course, it's all the nasty chemicals that make conventional shampoo lather though! Takes time to get used to a natural shampoo. Having said that, love this shampoo. Cleanses well, reinvest well and leaves hair soft. Very happy with my purchase. Service and delivery great too.
At first I found this shampoo too hard to disperse thro my (shortish) hair, but now I realise I must very thoroughly wet my hair first, and then the dispersal is quite a lot better, and I'm now using it regularly without concern. It's only the nasty stuff that causes foam, and the whole point of my using this shampoo is to avoid that.